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This can then be leveraged for nurture, drip, or promotional marketing.This matrix will help define your overall content strategy and how it supports your website, social media, sales enablement, and other marketing or demand generation efforts.

In short, this is the process of identifying what information each of your personas needs throughout the buying process.Also, Sirius Decisions recently did a study around the weight of various content types (and how the importance changes).Next you want to determine if you have the content you need to answer those questions and support various concerns your buyers will have.Here are seven ways to research your buyer for content marketing.