The researchers used data from two samples of speed daters, who filled out questionnaires about more than 100 traits and preferences and then met in a series of four-minute dates.Afterward, the participants rated their interactions, indicating level of interest in and sexual attraction to each person they met.Diving a bit deeper into the genetic pool, pheramones are controlled by each person's type of human leukocyte antigen, or HLA.And, it says, the greater difference in HLA types, the stronger the chemistry is between two people, which is why Pheramor states, "‘Opposites attract’ is the basis for attraction." The company then combines your DNA data with your overall social media footprint to build your dating profile, creating an algorithm that, according to its website, "predicts your compatibility based on your attraction, personality and social media." Pheramor cites a 1997 study, saying it found that "attraction via pheromones is based on genetic diversity of 11 “attraction” genes," adding that "genetic-based human attraction studies have proven for decades to be an indicator of attraction and compatibility." However, that may be overstating things somewhat.Machine Learning Applied to Initial Romantic Attraction,” was published today in the journal . Eastwick of the University of California, Davis, and Eli J.
D, our Senior Fellow in Molecular Biology who previously wrote on this topic.Joel also will present the findings at TEDx Salt Lake City on Sept.9 at Kingsbury Hall on the University of Utah campus."And, pheromones have been identified in mammals with much of the research being done in mice.
However, we cannot simply extrapolate that to humans." Pheramones and HLA are complex topics, and as a result it would be best to have her explain them further.
Here's her take on the science behind the company's approach.